yousafzais@cf.ac.uk
My CV
Journal Papers
Over 30 journal paper publications in 20+ years with
h-index = 26
  1. Borerro, J.D., and Yousafzai, S. (Forthcoming). Spinning the Circle: Unravelling the ‘Why?’ Behind Social Motivations in Circular Economy Entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy. (SCOPUS Q1: top 10%)
  2. Zhaksybayeva, N., Serikkyzy, A Baktymbet, A., and Yousafzai, S. (2024). Circular shifts: insights into Kazakhstan’s circular business ecosystem. Cogent Business & Management, Taylor & Francis Journal.
  3. Yousafzai, S. and Aljanova, N. (2025). Empowerment and Collective Action: Feminist Solidarity through Women’s Entrepreneurship in Kyrgyzstan’s Community-Based Tourism. International Journal of Gender and Entrepreneurship. (SCOPUS Q1: top 10%)
  4. Saeed, S., Alasadi, M., Yousafzai, S. Y., & Zahra, S. A. (2024). Top Management Team Attributes and Corporate Entrepreneurship: A Meta-Analysis. Journal of Product Innovation Management. (ABS4*: SCOPUS Q1: top 10%)
  5. Yousafzai, S., Aljanova, N., and Omran, W. (2024). Masquerade of Power: Women entrepreneurs reshaping gender norms in Kazakhstan’s male-dominated sectors. International Journal of Gender and Entrepreneurship. (SCOPUS Q1: top 10%)
  6. Borerro, JD and Yousafzai, S. (2024). Quintuple helix model (5HM) to develop circular entrepreneurial ecosystems. Management Decision. (SCOPUS Q1: top 10%)
  7. Omran, W. and Yousafzai, S. (2024). Epistemic injustice and epistemic resistance: An intersectional study of women’s entrepreneurship under occupation and patriarchy. Entrepreneurship Theory & Practice. (ABS4*: FT50)
  8. Omran, W. and Yousafzai, S. (2024). Navigating the twisted path of gaslighting: A manifestation of epistemic injustice for Palestinian women entrepreneurs. Human Relations. (ABS4*: FT50)
  9. Raza, A., Saeed, S., and Yousafzai, S. (2024). Gender Equality, Entrepreneurship Policies, and Women's Entry into Entrepreneurship: A Multi-level Analysis from 66 Countries. International Journal of Entrepreneurship Behaviour Research (SCOPUS Q1: top 10%)
  10. Raza, A., Saeed, S., Yousafzai, S., Shahid, M., and Muffatto, M. (2020). Institutional adversity, external knowledge sources, and new ventures' innovation: An institutional polycentrism theory perspective, Industrial Marketing Management. ABS 3*.
  11. Yousafzai, S., Fayolle, A., Saeed, S., Henry, C., and Lindgreen, A. (2019). The Contextual embededdness of women’s entrepreneurship: towards a more informed research agenda. Entrepreneurship and Regional Development Journal. ABS 3*, 31 (3-4), p. 166-177.
  12. Mohd Dali, N., Yousafzai, S. and Abdul Hamid, H. (2019). Religiosity Scale Development. Journal of Islamic Marketing, 10(1), 227-248.
  13. Alhidari, I., Veludo-de-Oliveira, T., Yousafzai, S., and Yani-de-Soriano, M. (2018). Modeling the Effect of Multidimensional Trust on Individual Monetary Donations to Charitable Organizations. Nonprofit and Voluntary Sector Quarterly, January. (ABS 3*; Impact Factor = 1.852)
  14. Veludo de Oliveira, T., Ibrahim Alhaidari, and Yani-de-Soriano, M., Yousafzai, S. (2017). Comparing the Explanatory and Predictive Power of Intention-Based Theories of Personal Monetary Donation to Charitable Organizations. Voluntas: The International Journal of Nonprofit and Voluntary Organizations (Impact Factor = 1.238)
  15. Sánchez, R., Martínez López, F. J., García Ordaz, M., Sánchez-Franco, M. J. & Yousafzai, S. Y. (2017). Adoption of Online Social Networks to Communicate with Financial Institutions, Journal of Promotion Management (23:2).
  16. Yousafzai, S., Saeed, S., and Mufatto, M. (2015). Institutional theory and contextual embeddedness of women’s entrepreneurial leadership: evidence from 92 Countries. Journal of Small Business Management, 53(3). (ABS 3*)
  17. Saeed, S., Yousafzai, S., De Luca, L., and Paladino, A. (2015). Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management, 47(May), 121-133. (ABS 3*)
  18. Saeed, S., Yousafzai, S. and Egelen, A. (2014). On cultural and macroeconomic contingencies of the entrepreneurial orientation-performance relationship: A meta-analysis. Entrepreneurship Theory & Practice, 38(2), 255-290. DOI: 10.1111/etap.12097 (ABS 4*)
  19. Borrero, J. D., Yousafzai, S., Javed, M., and Page, K. (2015). Expressive Participation in Internet Social Movements: Testing the Moderating Effect of Technology Readiness and Sex on Student SNS Use. Computers in Human Behavior, 30(1), 39-49. (ABS 3*)
  20. Saeed, S. Yousafzai, S., Yani-de-Soriano, M., and Mufatto, M. (2015). The Role of Perceived University Support in the Formation of Entrepreneurial Intention. J of Small Business Management. (ABS 3*)
  21. Borrero, J. D., Yousafzai, S., Javed, M., and Page, K. (2014). Perceived value of social networking sites (SNS) in student’s expressive participation in social movements. J of Research in Interactive Marketing, 8(1), 56-78.
  22. Saaed, S., Muffatto, M. and Yousafzai, S. (2014). Exploring inter-generational influence on entrepreneurial intention: the mediating role of desirability and feasibility. Int’l J of Entrepreneurship and Innovation Management, 18(2/3), 134-153
  23. Saaed, S., Muffatto, M. and Yousafzai, S. (2014). A multi-level study on entrepreneurship education among university students. Entrepreneurship Research J. 4(3), 297-321.
  24. Mohd Dali, N., Yousafzai, S. and Abdul Hamid, H. (2015). Credit cards preferences of Islamic and conventional credit card. J of Islamic Marketing, 6(1), 72-94.
  25. Yousafzai, S., Hussain, Z., and Griffiths, M. (2013). Social responsibility in online videogaming: What should the videogame industry do? Addiction Research & Theory. (ABS 3*)
  26. Yani-de-Soriano, M., Javed, U. and Yousafzai, S. (2012). Can an industry be socially responsible if its products harm consumers? The case of online gambling, Journal of Business Ethics. 110(4), 481-497. (ABS 3*)
  27. Yousafzai, S. (2012). Literature Review of Theoretical Models of Internet Banking Adoption at Individual Level, Journal of Financial Services Marketing, 17(3), 215-226.
  28. Yousafzai, S. and Yani-de-Soriano, M. (2012). Understanding the main customer-specific factors underpinning Internet banking adoption, Int’l J of Bank Marketing 30(1), 60 – 81.
  29. Moqbel, A., Yani-de-Soriano, M. and Yousafzai, S. (2010). Mobile Commerce use among UK Mobile Users: An Experimental Approach based on Proposed Mobile network Utilization Framework, International Journal of Technology Diffusion 1(2) April-June, 1-30.
  30. Yousafzai, S., Foxall, G., and Pallister, J. (2010). Explaining internet banking behaviour: TRA, TPB, or TAM? Journal of Applied Social Psychology, 40(5).
  31. Yousafzai, S., Pallister, J. and Foxall, G. (2009). Multi-Dimensional Role of Trust in Internet Banking Adoption, Service Industries Journal, 29(5). (ABS 3*)
  32. Yousafzai, S., Foxall, G., and Pallister, J. (2007). Technology Acceptance: A Meta-Analysis of the TAM- Part 1, Journal of Modelling in Management, 2(3), Issue 3, 251-280.
  33. Yousafzai, S., Foxall, G., and Pallister, J. (2007). Technology Acceptance: A Meta-Analysis of the TAM- Part 2, Journal of Modelling in Management, 2(3), 281-304.
  34. Yousafzai, S., Pallister, J. and Foxall, G. (2005). E-Banking-A Matter of Trust: Trust-Building Strategies for Electronic Banking, Psychology & Marketing, 22(2), 181-201. (ABS 3*)
  35. Yousafzai, S., Pallister, J. and Foxall, G. (2003). A Proposed Model of e- Trust for Electronic Banking, Technovation, 23(11), 847-860. (ABS 3*)