yousafzaishumailayaqoob@gmail.com

About myself


As Full Professor of Entrepreneurship and Founding Director of the Nazarbayev University Research Centre for Entrepreneurship (NURCE), Professor Shumaila Yousafzai has led a bold and impactful research agenda at the intersection of sustainability, social equity, and economic development in Central Asia and beyond. With over 7,800 Google Scholar citations, an h-index of 26, and a sustained publication record in SCOPUS Q1, ABS 3 and 4*, and FT50 journals, Professor Yousafzai is a prolific contributor to knowledge creation and dissemination

My Reflections
News from My Work
My Books & Edited Volumes
Over 10 published books on research entrepreneurship
All My Books
Academic Positions
PhD in Marketing—
Cardiff Business School, UK
2002-2005
Assistant Professor
Cardiff Business School, UK
2005-2014
Associate Professor
Cardiff Business School, UK
2014-2016
Reader in Entrepreneurship
Cardiff Business School, UK
2016 – 2019
Associate Professor
Graduate School of Business, Nazarbayev University, Kazakhstan.
2019-2024
NU Profile
Founder & Director of NURCE
2022 - now
NURCE Website
Full Professor
Graduate School of Business, Nazarbayev University, Kazakhstan.
2024 - now
NU Profile
Research Areas
My research focuses on the vital intersection of entrepreneurial pathways, gender dynamics, and the empowerment of disadvantaged individuals. Through my work, I strive to make a significant economic and societal impact
Gender and inclusive entrepreneurial ecosystems
Identity, culture, and business development
Entrepreneurship in emerging markets
Institutional theory and entrepreneurship
Fieldwork in Kyrgyzstan
Community-based tourism and women’s empowerment
Decolonizing through entrepreneurship
Solidarity economy and the circle of sisterhood
Forced migration and women’s entrepreneurship
Disability and entrepreneurship
Contacts
For research collaborations, opportunities, or academic inquiries, feel free to reach out.
Email: shumaila.yousafzai@nu.edu.kz
Based in Astana, Kazakhstan