About myself


As Full Professor of Entrepreneurship and Founding Director of the Nazarbayev University Research Centre for Entrepreneurship (NURCE), Professor Shumaila Yousafzai has led a bold and impactful research agenda at the intersection of sustainability, social equity, and economic development in Central Asia and beyond. With over 7,800 Google Scholar citations, an h-index of 26, and a sustained publication record in SCOPUS Q1, ABS 3 and 4*, and FT50 journals, Professor Yousafzai is a prolific contributor to knowledge creation and dissemination

My Books & Edited Volumes
Over 10 published books on research entrepreneurship
Awards & Recognition
    Academic Positions
    PhD in Marketing
    Cardiff Business School, UK
    2002-2005
    Assistant Professor
    Cardiff Business School, UK
    2005-2014
    Associate Professor
    Cardiff Business School, UK
    2014-2016
    Reader in Entrepreneurship
    Cardiff Business School, UK
    2016 – 2019
    Associate Professor
    Graduate School of Business, Nazarbayev University, Kazakhstan.
    2019-2024
    NU Profile
    Founder & Director of NURCE
    2022 - now
    NURCE Website
    Full Professor
    Graduate School of Business, Nazarbayev University, Kazakhstan.
    2024 - now
    NU Profile
    Research Areas
    My research focuses on the vital intersection of entrepreneurial pathways, gender dynamics, and the empowerment of disadvantaged individuals. Through my work, I strive to make a significant economic and societal impact
    Gender and inclusive entrepreneurial ecosystems
    Identity, culture, and business development
    Entrepreneurship in emerging markets
    Institutional theory and entrepreneurship
    My Reflections
    Contacts
    For research collaborations, opportunities, or academic inquiries, feel free to reach out.
    Email: shumaila.yousafzai@nu.edu.kz
    Based in Astana, Kazakhstan